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Geely’s Lynk rewriting everything from nomenclature to retail

Geely's new brand breaks with convention, but does it go too far in transgressing retail boundaries? By Megan Lampinen

A new car brand is coming, and it's one that promises to challenge the current industry norms. Geely has announced plans to introduce Lynk & Co as a global car brand, operating under a new business model and tapping heavily into connectivity.

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